If you’re new-ish to internet marketing and you’ve been paying even a little attention to AI…
You’ll notice something that, thus far, you’ve only read in books.
Zarak has a $2500 course for scaling an agency with AI.
Josh Rosenberg has a $250/month membership that keeps marketers up-to-date on the latest AI developments.
Many such cases.
But here’s the thing:
Everything you need to know about AI is on the internet for free.
And the AI space is developing so fast that any product you buy will be obsolete in a few months.
So why are people buying products about AI?
People will pay for the curation, systematization and synthesis of information.
In the vast majority of cases, information products are never about information.
Information is free.
But analysis requires expertise, experience, taste and time.
That’s what people are paying for.
They’re buying time.
The time it takes to develop expertise, gain experience, form a point of view and synthesize information into something useful.
So if you know something people don’t…
Or you can do something other people can’t….
There’s a customer for everything.
P.S. Whenever you’re ready, here are 3 ways I can help:
- Business owners: work with my marketing agency, Dropkick Copy
- Copywriters: master your craft and work with better clients in CopySkills™
- Muslim men: buy my book, 40 Hadith on Masculinity: How to Be a Good Man
P.P.S. Here’s another realization you come to after you’ve been marketing a few years. There are only two selling propositions or promises you’re making to the prospect. You’re either making them money or saving them time. Every other selling proposition is a variation of one of these two.
P.P.P.S. The only copywriter/marketer I listen to regarding AI is Sam Woods. He has an AI newsletter called Bionic Marketing. Subscribe to that and look up all his podcast interviews about AI.