You ever see Olympic weightlifters in action? To get the bar on their shoulders (or over their heads) they do what’s called the second pull. That’s the explosive jumping movement you see when you watch them. After the second pull, the weightlifter needs to drop down under the bar, lightning-fast, to get ready to stand up […]
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How Salesy Is “Too Salesy”?
So, it’s Cyber Monday. ^^kinky! Pro-tip: You may save up to 50% or more on the shiite-ton of offers this past weekend… But you’ll save AT LEAST 100% if you exercise some self-discipline and don’t buy jack. ^^Side note: I love when marketers act like they’re above marketing, then turn around and get sold just […]
What is the Best Marketing Funnel?
“The best marketing funnel” = HOT TOPIC in marketing and copywriting circles. Along with NLP, open loops, how-salesy-is-too-salesy, etcetera, etcetera. Recently, fellow copywriter Hillary Weiss wrote, “8 Observations from a Crumbling Niche – and how to Avoid Getting Crushed.” I’ll summarise it for you: “Your fancy schmancy marketing funnels ain’t workin’ so well anymore, because […]
Unsexy Marketing Fundamentals (That Make Money 100% Of The Time)
So it turns out I’ve convinced people I’m a legit copywriter. Shocking, I know. My friend Kyle Trouble, the proprietor of thisistrouble.com, invited me on his online business podcast – The Nomad and Nerdy Show – to talk about copywriting and email marketing. During our discussion, I made it my goal to drill the fundamentals […]