I love when marketers act like they're above marketing, then turn around and get sold just like everyone else. Another pro-tip: All marketing is sleazy until you're the market. Which brings us to the point of today's post. I was recently on a group call with some copywriter … [Read more...] about How Salesy Is “Too Salesy”?
The Dragon Energy Chronicles
The medicine is not funnel cake. I wish it was, but alas. “The best marketing funnel” = HOT TOPIC in marketing and copywriting circles. Along with NLP, open loops, how-salesy-is-too-salesy, etcetera, etcetera. Recently, fellow copywriter Hillary Weiss wrote, “8 Observations from a Crumbling … [Read more...] about What is the Best Marketing Funnel?
So it turns out I've convinced people I'm a legit copywriter. Shocking, I know. My friend Kyle Trouble, the proprietor of thisistrouble.com, invited me on his online business podcast - The Nomad and Nerdy Show - to talk about copywriting and email marketing. During our discussion, I made it my goal … [Read more...] about Unsexy Marketing Fundamentals (That Make Money 100% Of The Time)