Welcome to my self-publishing experiment. Here, you will be able to read my entire book for free. And if you like what you read, you might consider pre-ordering the hard-cover edition.
This is a work in progress. I haven’t finished writing the book. The final manuscript that goes to print may look nothing like the chapters you read here. However, my intent is to keep the online version up-to-date.
What’s In The Book
Forewords by two special guests (coming soon.)
Part 1: Dragonborn
Why being selfish is the most generous thing you can do.
What makes you “attractive” to an audience? Lessons from a former pickup artist.
Don’t be a personal brand, be a person.
Part 2: Dragonfire
How to express yourself honestly.
The “T.R.O.L.L. Framework” for going from anonymity to infamy.
Yin, yang, you, and your audience.
The “Production-Consumption Matrix.”
Part 3: Dragon Disciples
A 150-year old formula for audience-building that still works.
Show up to the party, make friends, invite them to the after-party.
My #1 audience-building mistake.
The 2-Step: a stealth audience-building technique.
Do you want to pay with your money or your time?
Part 4: Dragon’s Hoard
The Convenience-Control Continuum and the 2 axioms of business.
An exclusive interview with Dubai’s most expensive copywriter.
How experts and service providers can build a business around their personal brand.
Start reading: What burying my father taught me.