how to demonstrate expertise

There’s a right way and a rong way to demonstrate expertise.

The wrong way as you can see below is pretentious and lacks social awareness.

In fact I can guarantee you will look like a dickhead.

And you are unlikely to impress potential clients.


The right way:

“Hey I noticed there are several orphans in this typeset. It’s an easy fix. Just do x, y, z. Better yet if you send me the source files I can do it for you. Will take a couple minutes. Happy to help.”

This applies to copywriters, designers, developers, video editors, or really any service provider.

Learn to read the room.

Do you want to be a pedant or do you want to be rich?

If you’re a copywriter and you want to avoid mistakes like this join CopySkills™.

– Nabeel

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Nabeel writes a daily email to an audience of business owners, marketers and copywriters. Subscription to this newsletter is by invitation only. The only way to get on the list is by becoming a client, joining his community or buying one of his products.

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