This piece was written in 2017. Long before Peterson cucked and became a dancing monkey for the Daily Wire. At the time of writing, Jordan Peterson’s projected earnings on Patreon were ~$700,000 a year. This was before he made his earning private. And before he’d go on to make many millions of dollars touring the world.
Peterson brought a legion of people back to faith and tradition with a psychoanalysis of the Bible I like to call Petersonist Christianity. Tim Ferriss and Ryan Holiday have helped just as many live less anxious and neurotic lives through Stoicism. They turned Seneca, Epictetus and Marcus Aurelius into household names, selling millions of books in the process.
All three authors tap into the same human desire. Man’s search for meaning.
The human soul has a space that can only be filled by religion. New-age types bend over backward to say this is isn’t so. Ferriss for example is vocal on his aversion to organized religion while lauding the virtues of spirituality in the same breath.
Call it whatever you like. There’s no denying the positive effect it can have on people’s lives. So here you have all these atheists or agnostics following a religion of one sort or another because it makes them feel better about the lack of God in their lives. Stoicism, yoga, reiki, astrology… you name it.
If you can find a way to give people’s lives meaning you will make a lot of money.
This cannot be superficial or spurious. You must tap into that space in the human soul, the one that can only be filled by religion. You won’t fill it, not by a long shot. The only thing that can do that is Islam. But you will simulate the effects well enough to make all the money you can stand.
Are you still a Jordan Peterson fan? Let me know in the comments.