I teach this concept in CopySkills™ called Copy+
See, to be successful only writing copy you have to be superb.
But if you’re average or just getting started…
Copy PLUS something else will help you stand out.
More importantly, with Copy+ you can put yourself in a category with far less competition.
Take my friend Anvar, for example.
Direct response copywriter and he’s pretty good, too.
Except he doesn’t write copy; at least, not in the way I do.
Anvar runs an agency called Creative Flywheel.
And he makes direct response video ads for eComm brands.
He’s damn good at it too.
Anvar used Copy+ to work with 73+ clients and generated 10s of millions of dollars for them.
So when I heard he’s teaching his methods on how to produce direct response video ads…
I just had to tell you about it.
But be aware…
Copy+ means you have to develop new skills.
You can’t just type into a Google doc and call it a day.
But if you’re willing to put in the effort…
You’ll make 5 years of business/income progress in one year.
>>> Check it out 👉