Saw this on Twitter today.
A Mexican handyman left a hand-written (or what appears to be hand-written) sales letter on this entrepreneur’s doorstep.
I’ll briefly mention what makes this an almost perfect ad for his business.
For a hi resolution photo of this letter, see the postscript
Here’s what makes the letter special:
- Handwritten. Personal correspondence. Doesn’t look like junk mail.
- Clear headline with curiosity, benefit and urgency
- Empathy. “We did not want to bother you…” and “I’m writing this letter to you personally.”
- Simple english. No jargon. Clear offer.
- Unique mechanism. OHT (what’s OHT? You have to read to find out.)
- Answers common objections via unique mechanism and artwork.
- One clear call to action.
There are machines that write “hand-written” letters.
Price per letter varies depending on how many you want to send.
I don’t believe this letter is one of those.
There are mistakes that have been written over.
In fact, if it was machine-written and they designed it this way, they’re geniuses.
In any case, I wish more copywriters wrote like this.
But they’re too busy “copywriting” to make the sale.
Oh, I forgot to mention the most powerful “sales tactic” used in this letter.
P.S. If you want to write as well as Jose the handyman, join CopySkills™.
P.P.S. If you own a local business and want me to write you a letter like this for a direct mail campaign, book a call.
P.P.P.S. Here’s the high resolution photo of this letter.