I’ve been fired by clients for failure to adhere to the 10X Rule.
I had to fire a copywriter yesterday because she failed to adhere to the 10X Rule.
Before I tell you what the 10X Rule is, I must first tell you it has an axiom:
Everything is your fault.
If your default frame is to pass the buck, you won’t be able to understand or apply the 10X Rule.
This is both a mindset thing and a literal actual factual thing.
Every time I’ve had a client relationship go bad, I know it’s because I made a mistake somewhere.
Either I got complacent and started phoning it in.
Or I didn’t get the results I promised.
Or I didn’t meet the client’s expectations in some way.
And even if you don’t like the idea that everything is your fault, here’s another way to say the same thing.
It’s not your fault, but it is your responsibility.
This is true about life in general.
It’s even more true about your profession if you chose one that…
Requires you service clients.
The 10X Rule is not new.
I did not invent it.
Other experts/gurus have their own way of teaching the same concept.
Zig Ziglar, for example.
“You can have everything in life you want, if you will just help other people get what they want.”
Having said that, here is the 10X Rule:
You must give 10 times more value than you take.
Anyone who interacts with you should get a 10X ROI by simply breathing the same air as you.
That means, if a client pays you $3000/month the minimum ROI you must give them is $30000/month.
Directly or indirectly.
If you are unable to deliver a 10X ROI, you have 3 choices.
- Get better (results, communication, management etc.)
- Lower your prices to achieve a 10-to-1 ratio
- Resign before you are eventually fired
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