My wife thinks I’m married to my computer/phone and she’s just a side-chick. Because I spend a (seemingly) insane amount of time talking s*** on the internet. But I’m gonna have the last laugh. Here’s why: Got an interesting email the other day from a VIP in the direct marketing scene. They had this to […]
How To Make Your Audience Love You
You ever heard of Al-Ghazali? Smart guy. Wrote a bunch of books. They’re read and studied to this day. He wrote a treatise on Love. In it, he talks about the 5 reasons why we love: Beauty – We love beautiful people and things.Function – We love useful things that serve us.Excellence – We love quality and attention to detail.Familiarity – We […]
The Email Subscriber From Hell
I recently posted this in a few Facebook groups: You pay a lot of money to your email service provider (ESP) every year. Every unengaged subscriber is money down the drain. And they increase the likelihood your emails will go to spam (look up Graymail). So it just makes good sense to keep your list […]
💩 POOP EMOJIS to get your attention 💩
You ever heard of the 4th wall? (err, what?) “Breaking the fourth wall” is any instance in which this performance convention, having been adopted more generally in the drama, is violated. This can be done through either directly referencing the audience, the play as a play, or the characters’ fictionality. The temporary suspension of the convention […]
Yin, Yang, And The Business Of Polarity
You ever see Olympic weightlifters in action? To get the bar on their shoulders (or over their heads) they do what’s called the second pull. That’s the explosive jumping movement you see when you watch them. After the second pull, the weightlifter needs to drop down under the bar, lightning-fast, to get ready to stand up […]
How Salesy Is “Too Salesy”?
I love when marketers act like they’re above marketing, then turn around and get sold just like everyone else. Another pro-tip: All marketing is sleazy until you’re the market. Which brings us to the point of today’s post. I was recently on a group call with some copywriter buddies. We were doing a hotseat thingy; […]